When discussing narrative; it's important the establish the key components of one
- Exposition: The set up and explanations of a subject or scene
- Rising Action: The content that gets you invested/entertains
- Climax: The peak where one or more narrative beats are resolved
- Falling action: The winding down of the story
- Denouement: The resolution of any remaining elements.
However, from a designers point of view; Our take on this structure is not as simple nor is it as conformative to this structure, as we typically need to illustrate or demonstrate the solution to a problem, rather than tell as story (Not that the two can't exist in the same narrative).
We need to tune ourselves to our audiences when creating the messages we need to send them, rather than them tuning into us; creating emotional connections and narratives to the things we want to sell, so that people could buy into.
All of these things are built up with the use of Imagery; Sometimes being enough to carry a proposal or narrative on its own, Tones of voice, Using scale and placement to invoke tones of voices(Loud or Quiet, Impacting or Subtle ect), Symbols and inconography; Restricting information to alter an audience's perceptions or using simplicity to help sell the product, and colours; helping dictate the moods and feelings an audience should have of your work.
