Monday, 26 October 2015

Indesign: Grid Posters

In the third week of process and production, we were given the task to use indesign for the purpose of replicating layout designs from popular and successful grid designers, like Josef Muller-Brockman and Rosemarie Tissi, using the layout and grid settings to create perfectly aligned and positioned designs.

For the purpose of display, the originals are on the left, whilst my recreations are on the left.
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Technically speaking (and I'm nothing if not technical when on this blog); this piece was a real pain in the arse to recreate faithfully. Almost impossible when trying to stay true to the grid system I had implemented (something I didn't do once or twice, to meet the ends I was after).

This Rosemarie Tissi poster is the most intricate of the three, with a far more varieties in rendered constructs, like lines, dots and triangles; as well as the typical text and rectangles present in the other two posters.
The sheer amount of elements made composing them hard in and of itself, and though it may be utterly impregnably complex when trying to render; the design itself is very pleasing and interesting. The contrast in the colours of the various objects, as well as their relative scales, adds a lot of depth to the piece, and a lot of information is conveyed, even if it is inefficiently displayed in less than a quarter of the space.


Here you can see I've (tried to) recreate the a Joseph-Muller Brockman poster, albeit slightly smaller than the poster on the bottom.
This piece was interesting, as the grid used to align the various elements of text and rectangle was turned 45 degrees clockwise to give the whole piece a very different impression.
Because Indesign does not feature grids tilted 45 degrees on their axis (or I didn't invest very much time looking to see if they did) I instead made the entire piece aligned to a normal grid, then flattened and rotated it all as one big element, rescaling to try and get it as close to the original.
Muller Brockman would have probable created this print using a physical grid system, rather than a digital one, and could have simply moved the paper slightly to get the same effect.
This is one time where technology was more convoluted than the old, hand rendered methods.

 This final piece was the easiest (and probably rightly so, seeing as through it was the first one I made). The size of the text was incorrect, but this was mostly due to the text itself being different (and, admittedly, more crude), as well as the grid I was working being less precise and, therefore, harder to recreate. 
And while it's not perfect, or even mostly accurate, the rectangles on the bottom are almost 1-1 in both posters, and aligned nearly exactly to the grid they were made on.
So that's good.

About Me

I was told to make a blog, for university, and people took this very seriously. And I'm not saying that I haven't (or that there's anything wrong with serious) but I think the best work is made when you are having fun and enjoying what you do. So I'm going to make this enjoyable; both for me and those who end up reading it. And what's more fun than being corporate?! Wait. That doesn't sound correct at all. No matter! I've turned this blog (and myself!) into a brand! A company! An idea... and as batman always says, ideas can't be killed. (But I can please don't kill me) Wow. I am getting sidetracked. Fun! Excitement! Intrigue... These are some of the things you may or may not find here. Because it's mostly going to be graphics work. And writings, about graphics work. Probably both... But I've been known to do what I please. I'm a maverick, a loose cannon. You don't know what I'm going to do next. Probably some really good work. I ran out of things to say about 2 paragraphs ago, what are you still doing here? You should really be looking at all my academic work, it’s much more impressive and interesting than, whatever this is.